In January 2016, the first truly pan-Asian online music platform Soi Music TV was launched by Studio Rarekind (SRK) – a creative production studio based in London, Singapore and Bangkok. From rappers on the streets of Shanghai to soul singers in the back-alleys of Jakarta, Soi Music TV brings viewers the best in emerging music without restrictions of genre or artist profile. Soi Music TV will showcase the vibrant musical talent that exists in all corners of Asia.
All video content featured on Soi Music TV will follow a common format. Performances will be conducted on the streets, and shot with a single camera to provide a more real, immediate sense of the music and an intimate connection with the artists, rather than the overly polished and unnatural style that is so prevalent.
Soi Music TV aims to be the go-to portal for Asian music and to reach one of the most rapidly growing and relevant youth demographics in the world: the Asian 16 – 30 year old market.
The SRK is no stranger to the music scene, having produced a feature length documentary offering unparalleled insight into the world of Dubstep [BASSWEIGHT, 2008] as well
as directing music videos for Polydor [Jamie Woon, Lady Luck] and creating shows for Spaceshower TV, Japan.